“Your baby took his first steps today”. This was an email from a CEO in London the day a brand I had named for a global mining company was listed on the DAX. It encapsulates the essence that a name is a living part of a brand.

A name is important. It is born out of strategy and establishes brand identity. It can galvanise disparate groups after mergers and divestments and bring new life to old and worn out brands.

We have an extraordinary expertise in naming

We’ve created names for mining, telecoms, banks, education, energy and infrastructure, communications, gaming, construction, development, logistics, healthcare, golf, physiotherapists, dentist start-ups across multiple Industries, blood innovations, robots, furniture from the sublime global organisations to the frivolous and fun and future seeking automotive. We approach every name with commercial nous, logic and creativity.